Job: Looking for Business Analyst in Bangalore (should know Kannada)

Business Analyst for a Social Start-Up

At Lakshya, we are building financial products that can be used by urban underserved. Typically, our target segments include cab drivers, auto drivers, delivery guys, blue-collar workers who are earning in the range of Rs. 15000- 30000/month. We aim to bring ease in the lives of people by improving their financial health.

Like any other start-up, we are looking for the next big idea. We are passionate about our customers and constantly looking for ways to reduce their financial pain points by leveraging modern technologies. We focus on product innovation which can be integrated into the lives of customers to fill the market gap. We do this by keeping our design simple, leveraging human behavior and focusing on product utility. We want to build on ubiquitous payment apps to develop the next level of solutions which can be used by customers to better manage their financial lives like sending their kids to school or funding their business to increase earning capacity or insuring their family against any mis-happenings.

Lakshya is backed by Enviu, a Netherland based impact investor building scalable and innovative companies across Asia, Africa, and Europe to drive social inclusion and sustainability.

Company’s Current position: Lakshya is a 1.5-year-old Bangalore based social startup. After working with varied segments like field-level health executives, factory workers, etc. we now want to focus on auto drivers starting in Bangalore. In partnership with ICICI Mutual Fund, Lakshya has built a simple savings solution in which customers can save as low as Rs. 5 per day. We are soon going to launch the app in Bangalore with auto drivers in partnership with different gas agencies and unions. Going ahead, Lakshya wants to drive savings through targeted customer engagement and linking daily savings to the end-user in a more tangible and transactional manner to keep customers motivated for saving regularly to achieve their goal.

Key Skills of Business Analyst 

• Ownership attitude and ability to self drive the business 

• Contextualize customers’ needs into business requirements  

• Able to translate product requirements to app developers
• Understands Kannada

Plausible scenarios he/she has to handle

Scenario	Desired action
Test different methods to engage customers on the app to drive his savings behavior e.g. leadership board, step up incentive (reward increases as customer commits for higher savings)	Conducts a/b testing with the target segment to derive at the preferred user method/s Runs prototype testing to improve the design
Test which product is likely to succeed among the target segment - e.g. credit or insurance	Design testing methods and define success metrics to adopt a product  Conducts primary research with target customers  Based on testing with customers, provide a likely scenario for the uptake of the chosen products
Build the preferred method of engagement into the app  Build the preferred product in the app	Put the customers’ requirements into the business requirements doc  Engages with developers to take them through the business requirements  Divides the requirements into the specific milestone  Get buy-in from developers and fix the timeline Follow up with developers to ensure on-time product delivery
Define app analytics metrics for different stages of customers’ usage	Measures the analytics to understand key challenges Define the problem after validating with the customers  Suggests changes to overcome the challenges and improve the usage
Issues in the regular app usage	Troubleshoots the problem in collaboration with relevant stakeholders

When you should apply? 

- Enjoy understanding of complex social problems 

- Looking to create an impact by tackling such social issues 

- Want to get a 360-degree view of building a business

- Enjoy working for self  

- Looking for more than a routine job

Remuneration:

We are looking for passionate people, who can deliver solutions for a complex social problem. If the work looks exciting, then we can find the right remuneration for you.

 Position: Full time

Office Location:

24/4 Haudin Road, Ulsoor, Bangalore – 560042, Google map location

Interested?

Get in touch with Nishant Kumar (Co-Founder) at +91-9005081605 or via email at nishant@enviu.org