The Akanksha Foundation is a non-profit organization with a mission to provide children from low-
income communities with a high-quality education, enabling them to maximize their potential and
transform their lives. Akanksha works primarily in the field of education, addressing formal
education by initiating school reform through its School Project. Currently, Akanksha reaches out
to the 9300 children through its 21 schools in Mumbai and Pune.
Position: Senior Associate, Marketing and Communications
Function/Team: Development and Communications
Location: Mumbai
Compensation: Based on skill sets, experience and sector standards
Position Summary: As the Senior Associate, Marketing and Communications, you will be
responsible for executing Akanksha’s Communications strategy which will include new promotion
and marketing campaigns to create awareness about Akanksha and all its initiatives and projects.
You will help in developing content for the annual report, Impact report and manage social media
updates. You will also be responsible for creating content, scripting and filming of videos that are
made for promotions for all organization requirements that include PR, talent recruitment, donor
communication and internal meetings, retreats and training programs.
Reports to: Senior Manager, Marketing and Communications.
Overview of the Team: The Communications team at Akanksha works with external stakeholders
for PR and events and partners with internal teams to create the overall brand and
Communications strategies for the organization. The team consists of a Manager in Mumbai and
two Senior Associates (one each in Mumbai and Pune), who manage content development for
reports and social media. The team is also responsible for creating content for promotions for all
organization requirements.
What your role will entail:
● Developing concepts and writing content for mailers and all collaterals.
● Coordinating and organizing events such as workshops and celebrations for children,
teachers, staff and volunteers. Coordinating one major event each year, e.g. Annual
General Meeting.
● Developing and making presentations on Akanksha to various groups.
● Coordinating the creation of video films, ad films, or print advertisements required by
Akanksha.
● Coordinating public relations efforts with School Leaders in existing and proposed
schools, including meetings once every quarter.
● Supporting the team in all the PR efforts like developing media lists, event plans,
coordination.
● Compiling monthly updates about the organization and preparing the bi-annual
newsletter.
● Helping in creating brochures, annual reports, visiting cards, pamphlets, and other
publicity literature as and when required.
● Coordinating with the HR team for current vacancies and publishing the same on the
Akanksha website and on other social networking sites.
● Utilizing social media to raise the organization’s profile.
What you need for this Position:
Experience:
● 2-4 years of relevant experience in Marketing & Communications role
● Demonstrated success in building strong and sustainable relationships
● Experience in the education/development sector preferred
● Experience teaching in a classroom would be an added advantage
Knowledge/Skills:
● Excellent verbal and written communication skills in English
● Knowledge of program design, monitoring, evaluation and reporting
● Creativity and an ability to generate new ideas
● Highly motivated, persevering, achievement-oriented attitude
● Tenacity in seeking results and a high level of representational and negotiation skills.
● Proven ability to work as part of a team as well as Independently
Education Qualification:
● Graduate/Post graduate in Marketing/Advertising/related fields
Interested candidates can send their updated resumes to archana.apte@akanksha.org
or aneri.shah@akanksha.org
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